Case Study: Birddogs maintains its brand voice and streamlines support with Gorgias

How Birddogs Keeps Their Brand Voice Consistent Across Dispersed Teams by Using Macros in 46% in Responses

Birddogs, the men’s apparel brand known for its playful, bold personality, needed a better way to manage growing customer support without losing its authentic voice. After outgrowing spreadsheets, email, and a less intuitive previous help desk, the team looked for a more advanced support platform that would be easy for a non-technical team to use. Gorgias was chosen to help centralize and simplify their support operations.

Gorgias connected Birddogs’ email, Facebook, Instagram, text, and live chat into one dashboard, giving the team a centralized hub for customer communications. With macros used in 46% of support tickets and 41% of tickets resolved in one touch, Birddogs improved efficiency while keeping responses personal and on-brand. Gorgias helped the team deliver faster, more organized support and maintain the brand’s authentic, human feel as they grew.

Birddogs

Matt Dogg

Customer Relations Manager