Case Study: Death Wish Coffee achieves scalable customer support and 200% growth goals with Gorgias

Death Wish Coffee Uses Machine Learning to Hit Aggressive 200% Growth Goals

Death Wish Coffee, a fast-growing coffee brand founded in 2012, needed a support solution that could keep up with aggressive 200% growth goals. The team was already using Zendesk, but its clunky API and limited daily usefulness made it difficult to manage an increasing volume of customer requests and integrate the Shopify apps they relied on.

Gorgias replaced Zendesk with a more flexible helpdesk built around automations, integrations, and a machine-learning-powered bot. By connecting tools like Klaviyo, Smile.io, and ReCharge, Gorgias gave Death Wish Coffee a centralized support backend, faster access to customer data, and time-saving features like duplicate order cancellation and customer merging. The result was a more efficient small team, less time spent on manual work, and more bandwidth to support growth.

Death Wish Coffee

Caiden Tuller

Customer Relations Manager