Case Study: Cocorico automates 48% of tickets and cuts support costs with Gorgias AI Agent

Cocorico automates 48% of tickets with Gorgias

Cocorico, a family-owned French apparel brand, faced challenges in managing a high volume of repetitive customer support tickets without increasing headcount. Their small team's limited operating hours meant customers often waited until the next day for responses to basic questions after migrating to Shopify. They implemented Gorgias's AI Agent to automate these repetitive requests and improve the customer experience.

The solution from Gorgias, an AI Agent named Maurice, automated 48% of tickets, resolving over 2,400 requests with minimal human intervention. This provided customers with 24/7 support and an average first response time of 22 seconds. The automation rate far exceeded Cocorico's goal, allowing them to manage increasing ticket volume without hiring additional staff and freeing their agents to focus on more complex and strategic work.

Cocorico