Case Study: Caitlyn Minimalist boosts conversion and AOV with Gorgias Shopping Assistant

Caitlyn Minimalist boosts AOV 11.3% with Gorgias

Caitlyn Minimalist, a fast-growing jewelry brand, faced a challenge with high-intent shoppers abandoning carts due to time-sensitive questions about product details and customization. Without instant answers, especially during peak seasons, the brand missed valuable opportunities to upsell complementary items like jewelry boxes or matching pieces. This strained their human customer experience team and left revenue on the table.

To solve this, Caitlyn Minimalist implemented the AI Shopping Assistant from Gorgias. This solution provided 24/7 real-time responses to product inquiries, educated customers, and made contextual recommendations for add-ons and jewelry sets. As a result, Gorgias helped drive a +50% sales lift compared to human-only conversations, an 11.3% uplift in average order value, and an 18% click-through rate on AI product recommendations.

Caitlyn Minimalist