Case Study: bareMinerals boosts AOV and reduces returns with Gorgias Shopping Assistant

bareMinerals boosts AOV 5.5% with Gorgias

bareMinerals, a global skincare and cosmetics brand, faced the challenge of online shoppers struggling to find the correct foundation and concealer shades. This led to high volumes of product-related questions, abandoned carts, and costly returns. Their previous helpdesk, Zendesk, could not scalably handle these inquiries, especially after business hours.

Gorgias implemented its AI-powered Shopping Assistant to provide 24/7 expert product recommendations and shade matching. The solution integrated with bareMinerals' Shopify catalog to offer real-time, personalized advice, driving conversions and reducing returns. As a result, Gorgias helped bareMinerals achieve a 5.5% uplift in average order value, zero returns on AI-influenced sales, and an 8.83x return on investment within the first month.

bareMinerals