Case Study: Arc’teryx boosts conversion and revenue with Gorgias Shopping Assistant

Arc’teryx boosts conversion rate 75% with Gorgias

Arc’teryx, a technical outerwear and apparel brand, faced a high volume of detailed pre-purchase questions about its complex product range. This was causing customer hesitation and cart abandonment, and their lean customer experience team lacked a scalable tool to handle these inquiries efficiently without compromising the brand's premium, educational tone. They turned to the vendor Gorgias and its Shopping Assistant product to address this challenge.

Gorgias implemented its AI-powered Shopping Assistant to provide instant, accurate, and educational responses to shoppers. The solution simplified product navigation, offered tailored recommendations, and helped with international sizing conversions. This resulted in a 75% increase in conversion rate, a 23x ROI on their AI Agent, and influenced 3.7% of overall revenue for Arc’teryx.

Arc’teryx