Case Study: Rail Europe achieves 20% faster page loads and rapid tag deployment with Google Tag Manager

Rail Europe enhances page load speed by 20%, eliminates inconsistencies and saves effort

Rail Europe, a leading North American distributor of European rail travel with up to 20 B2C and B2B domains, faced growing complexity from dozens of vendor tags and a need to expose rich custom data to multiple partners. Tag deployment and updates relied on IT, creating months‑long delays, inconsistent or forgotten tags, slower page loads, and limited marketing insight.

Rail Europe implemented Google Tag Manager and a single dataLayer snippet to centralize tags, migrate vendors, and remove unused code. As a result pages load 20% faster, tag deployments now take minutes instead of months, tagging is consistent across sites, IT is freed to focus on development, and marketing gains faster, more accurate data for targeting and optimization.

Rail Europe

Lothaire Ruellan

Director of Online Marketing