Case Study: Jobs2Careers achieves 2x conversion growth and streamlined workflows with Google Tag Manager

Jobs2Careers Doubles Conversions and Increases Workflow Efficiency Using Google Tag Manager

Jobs2Careers, an Austin-based job search engine serving millions of monthly job seekers, struggled with a slow, manual tagging process that required joint work from marketing and engineering. These bottlenecks made campaign updates and A/B testing time-consuming, limiting the company’s ability to quickly optimize search and remarketing efforts.

By adopting Google Tag Manager—implementing a universal tag, customizable templates, event-driven rules and custom JavaScript tags integrated with AdWords—Jobs2Careers streamlined workflows, gave marketing greater autonomy, and improved dynamic remarketing. The change boosted team productivity and nearly doubled A/B testing conversions, from 5.57% to 10.31%.

Jobs2Careers

Jack Chang

chief SEO analyst