Case Study: GoPro achieves rapid tag deployment and marketing agility with Google Tag Manager 360

GoPro - Customer Case Study

GoPro, the San Mateo–based maker of wearable and gear‑mountable cameras, faced growing complexity as its digital marketing scaled: dozens of tags across web properties made versioning, deployments and changes slow and burdensome. The company needed to organize and manage marketing and measurement tags, deploy updates rapidly with minimal IT involvement, and reduce tag-related site overhead.

Analytics Pros migrated GoPro to Google Tag Manager 360, implementing a comprehensive data layer and tracking automation and granting marketing and agency teams direct access. The result was centralized, faster tag management—streamlined deployments, shorter lead times for campaigns, seamless cross‑platform control, and reduced IT burden and costs while improving marketing agility.

GoPro

Lee Topar

Director of Online Marketing