Case Study: Dafiti achieves 25% faster site speed and operational efficiencies with Google Tag Manager

Fashion retailer Dafiti enjoys new operational efficiencies and a 25% boost in site speed

Dafiti, a leading Latin American online fashion retailer operating in Brazil, Argentina, Chile, Colombia and Mexico with over 85,000 products, faced growing site performance and operational challenges from managing more than 100 tags across multiple sites. The proliferation of tags increased page load times and created heavy dependence on IT for tag deployment and changes.

By implementing Google Tag Manager across its domains and building a shared data layer, Dafiti migrated all existing tags into a centralized system. The change cut page load times by 25%, gave marketing teams control to publish and unpublish tags without IT, sped up time-to-market for campaigns and partners, and significantly reduced IT overhead.

Dafiti

Anderson Kenji Mise

Marketing Intelligence Manager