Case Study: Swisscom boosts online store appointments with Google Cloud Platform

Swisscom Dialing up an innovative store locator solution with Google Maps Platform

Swisscom, Switzerland’s leading telecom company, wanted to modernize its store locator and improve the customer journey across its 116 stores. The existing solution was outdated, couldn’t be integrated into the website, and didn’t support the kind of seamless omnichannel experience Swisscom wanted to offer. Swisscom worked with Google Cloud Platform, using Google Maps Platform and Maplicate, to create a more intuitive, website-integrated store locator.

Google Cloud Platform helped Swisscom launch a state-of-the-art solution with features like geo-targeting, route guidance, and online appointment booking. The new store locator increased website visits by 25% to about 40,000 per month, and 50% of all online appointments are now made through it. Swisscom also said the platform improved customer experience and supported future omnichannel capabilities, helping drive satisfaction and sales.

Swisscom

Rolf Jeker

Senior Solutions Designer