Case Study: Pendo achieves streamlined marketing workflows and actionable insights with Google Cloud Platform

Pendo optimizes workflows, creates predictive models, and delivers value with data

Pendo, working with Google Cloud Platform and Looker, needed a faster way to manage marketing analytics and sales content across siloed tools. Its team was spending over an hour manually building campaign reports and lacked real-time, detailed insights to measure campaign performance and find relevant customer stories for sales.

Google Cloud Platform helped Pendo centralize data in Looker with a Campaign Activation Dashboard and a Customer Stories Dashboard, plus Slackbot automation for self-service access. The result was instant, campaign-level reporting, easier content discovery for sales, and better visibility into ROI—allowing Pendo to tie marketing efforts to pipeline and show the value of its programs without increasing campaign budgets.

Pendo

Alex Rosenbower

Senior Go-to Market Analyst