Case Study: Gorgias achieves automated customer support, 10x scalability, and 5x cost savings with Google Cloud Platform

Gorgias Helping ecommerce retailers automate customer support

Gorgias is a SaaS helpdesk built for Shopify retailers that automates multi‑channel customer support and repetitive tasks for small and mid‑size ecommerce teams. As the company grew beyond a popular Chrome extension, it needed a more scalable, cost‑effective infrastructure to handle machine‑learning workloads, simplify Python development, and support an expected 10× increase in data and customers.

Gorgias migrated to Google Cloud Platform and Google Kubernetes Engine, consolidating production into a single unified environment that reduced DevOps overhead, improved container orchestration, and simplified Python tooling. The move cut monthly infrastructure costs by more than 5× versus its prior provider, strengthened multilayered security, and positioned the company to scale while accelerating development and operations.

Gorgias

Alex Plugaru

Co-founder and Chief Technology Officer