Case Study: Freshworks achieves better marketing optimization and customer insights with Google Cloud and Looker

Analyzing customer touchpoints and sales performance with Google

Freshworks, the global business software company, needed better insight into the quality of leads versus volume and a clearer view of customer interactions across its thousands of marketing campaigns that drive much of its revenue. To support that challenge, Freshworks used Looker alongside Google Cloud data infrastructure, including BigQuery, to analyze market trends, prioritize opportunities, and improve marketing performance across regions and languages.

Looker helped Freshworks build a fuller lifecycle view of customer touchpoints and enabled self-service analysis for faster decision-making and rapid response. As a result, Freshworks could better identify high-potential leads, optimize campaigns, and adapt its go-to-market strategy worldwide, supporting up to 4,000 campaigns per year that account for about 70% of revenue.

Freshworks

Ramesh Ravishankar

Senior Director