Case Study: AirAsia achieves data-driven operational efficiency with Looker

AirAsia Turning to Google Cloud to refine pricing, increase revenue, and improve customer experience

AirAsia, a major airline, was looking to become a more data-driven business and solve operational challenges across crew scheduling, safety reporting, HR, and customer engagement. Working with Looker, AirAsia needed a way to capture and analyze growing volumes of data while improving efficiency and supporting faster, more responsive service.

Looker helped AirAsia implement a data-first approach with AI-powered chatbots and conversational tools, including Dialogflow, to streamline internal operations and automate key workflows. The results included improved on-time performance and operational efficiency, better safety reporting, and a 30% increase in employee survey response rates, while also helping AirAsia scale campaigns globally across multiple languages.

AirAsia

Lye Kong Wei

Chief of Data Science, Group Head