Case Study: AirAsia achieves refined pricing, increased revenue, and improved customer experience with Google Cloud Platform

AirAsia Turning to Google Cloud to refine pricing, increase revenue, and improve customer experience

AirAsia, the Malaysia‑based low‑cost airline group serving more than 222 routes and 110 destinations across Asia and beyond, launched a five‑year digital transformation to become a “data‑first” business. Facing on‑premises infrastructure that couldn’t scale or support advanced analytics and personalization for millions of passengers, the airline needed a cloud platform to capture, process and analyze large volumes of customer data while reducing infrastructure overhead.

AirAsia moved to Google Cloud Platform — notably BigQuery, Dataflow, Pub/Sub, App Engine, GKE, Google Cloud ML Engine and Google Data Studio — and leveraged G Suite for collaboration. The migration delivered faster deployments and testing, improved analysis and reporting, enabled machine‑learning pricing for ancillary services, and increased business agility; AirAsia expects a 5–10% reduction in operating costs while boosting revenue and customer experience.

AirAsia

Nikunj Shanti

Chief Data and Digital Officer