Case Study: Serenity Kids achieves 251% revenue growth on Instacart with Goodway Group

Serenity Kids achieves 251% revenue growth on Instacart with Goodway Group

Serenity Kids, a baby food brand, was looking for a creative partner to help it reach new audiences and grow revenue through retail media networks on platforms like Instacart. The company turned to Goodway Group for expert guidance on expanding its strategies and optimizing its advertising spend.

Goodway Group acted as an extension of the Serenity Kids team, providing retail media network expertise. The solution involved optimizing budgets, investing more in Instacart display ads, and testing new campaign types and betas. This strategy led to a 251% revenue increase in one quarter, a 193% increase in ROAS, and made Serenity Kids one of the fastest-growing emerging brands on the platform.

Serenity Kids