Case Study: a U.S.-based pro sports team expands fan reach with Goodway Group and Amazon Ads

A U.S.-based pro sports team expands fan reach with Goodway Group and Amazon Ads

Goodway Group was hired by a U.S.-based pro sports team to grow its worldwide fan base, increase game attendance, and maximize merchandise sales. A key challenge was that the team's display advertising was limited to its existing DSP, causing it to miss potential audiences on Amazon Ads.

To address this, Goodway Group collaborated with the Skai platform to participate in a Sponsored Display Amazon Ads closed beta program. They implemented Lifestyle and Interests strategies to reach new fans. This solution dramatically increased key metrics, delivering a 7x increase in impressions and an 11x increase in clicks within three weeks. Goodway also achieved a 55% lower CPC and a 60% lower CPM compared to other campaigns.