Case Study: Honey Dew increases store visits with Goodway Group and Waze Ads

Honey Dew increases store visits with Goodway Group and Waze Ads

Honey Dew, a New England donut and coffee shop chain, faced the challenge of low location awareness among drivers and steep competition from a larger brand. Their goal was to increase brand awareness and capture customers making impulse purchases while on the road. They partnered with vendor Goodway Group and agency Mediaworks to use Waze Ads for this purpose.

Goodway Group implemented a strategy using various Waze Ad formats like Takeovers and Promoted Search to target drivers near Honey Dew locations. This approach successfully increased store visits, especially among younger consumers aged 25-34. The campaign generated over 25,000 navigations in one year, surpassed industry benchmarks, and expanded the customer base. Due to this success, Honey Dew expanded its advertising partnership with Goodway.

Honey Dew