Case Study: Einstein Bros. Bagels boosts TikTok performance with Goodway Group

Einstein Bros. Bagels boosts TikTok performance with Goodway Group

Einstein Bros. Bagels, a national fast-food restaurant chain, wanted to amplify its TikTok marketing to reach new customers with native content and influencer marketing. Their challenge was to develop a high volume of compelling, platform-native ads to refresh their campaigns frequently and avoid creative fatigue. They partnered with their vendor, Goodway Group, to address this.

Through its relationship with TikTok, Goodway Group secured an exclusive invitation for the brand to participate in the TikTok Creative Challenge alpha program. This solution provided Einstein Bros. Bagels with 10-30 unique, creator-generated video assets each week. The results were significant: the campaign achieved a 21% lower CPA than the industry average, a 77% higher 6-second VTR, and a 6.7% weekly increase in loyalty signups, exceeding all conversion goals for Goodway Group's customer.

Einstein Bros Bagels