Case Study: a leading mattress retailer achieves 7x revenue lift with Goodway Group's full-funnel measurement

A leading mattress retailer achieves 7x revenue lift with Goodway Group's full-funnel measurement

A leading mattress retailer sought to attract new, high-value customers but was seeing diminishing returns from its existing display advertising. Concerned that new investments in Programmatic Video and CTV would not be efficient, the retailer partnered with vendor Goodway Group to find a solution utilizing their cross-channel measurement analytics.

Goodway Group implemented a full-funnel measurement approach to track the customer journey. This analysis proved the high impact of the upper-funnel channels, showing a 7x lift in revenue per exposed user and a 5x increase in conversion rates when CTV or video preceded display. As a result, the mattress retailer confidently doubled its future investment in those channels, with Goodway's solution demonstrating that 37% of media-generated revenue included a CTV or video touchpoint.