Case Study: a major office supply, furniture and technology retailer achieves a 50% ROAS increase with Goodway Group

A major office supply, furniture and technology retailer achieves a 50% ROAS increase with Goodway Group

A major office supply, furniture and technology retailer faced a challenge due to the complexity and fragmentation of its data assets. With over 20 disparate data sources, the company was unable to act on marketing insights in a timely or optimal fashion. To address this, they partnered with Goodway Group.

Goodway Group consolidated and restructured the client's data sources and implemented a custom Tableau dashboard. This solution provided real-time access to reporting, which enabled agile marketing tactics. As a result, the retailer achieved a 50% increase in Return on Advertising Spend (ROAS) and a 3x lift in paid media conversions.