Case Study: a national retailer doubles highest-value MQLs with Goodway Group

A national retailer doubles highest-value MQLs with Goodway Group

A national retailer sought to rebrand its business account program to compete more effectively and quickly increase awareness, consideration, and sign-ups among small and midsize business decision-makers. The challenge was to make a major impact in the marketplace while combating competitors. Goodway Group was engaged to address this challenge.

Goodway Group designed and implemented a targeted omnichannel marketing campaign using premium takeovers, social, CTV, video, audio, and display advertising. This solution drove significant gains in brand metrics and delivered impressive results for the retailer, including doubling its highest-value MQLs, a 10x increase in monthly conversions, and a 79% decrease in marketing cost per win.

National Retailer