Case Study: Honey Dew drives 57% more TikTok conversions with Goodway Group

Honey Dew drives 57% more TikTok conversions with Goodway Group

Goodway Group partnered with Honey Dew, a New England donut and coffee shop chain, to address a marketing challenge. After initial success with upper-funnel TikTok branding, the client wanted to shift to a lower-funnel strategy to drive more "Find a Location" conversions on their website and increase foot traffic to their physical stores.

The solution from Goodway Group involved a comprehensive TikTok campaign restructure. This included implementing high-intent retargeting, utilizing TikTok's proprietary audiences, and continuously optimizing ad creative for the platform. These efforts led to a 57% increase in conversions quarter-over-quarter, a 44% decrease in cost per conversion, and a 93% lift in the conversation rate, significantly boosting the effectiveness of their digital marketing.

Honey Dew