Case Study: Kodiak Cakes Achieves 43% Sales Growth in Snacks with Goodway Group

Kodiak Cakes Achieves 43% Sales Growth in Snacks with Goodway Group

Kodiak Cakes, a brand traditionally focused on breakfast products, faced the challenge of breaking into the competitive snacking category. To build awareness and drive sales for its new snack line in targeted retailers, it partnered with Goodway Group for a digital marketing solution.

Leveraging an audience-first strategy, Goodway Group combined third-party data with new psychographic personas to create a cost-effective, cross-channel campaign using display and video ads. This approach by Goodway Group drove a 43% sales growth during the campaign and a 48% growth afterward, alongside a 92.7% video completion rate, successfully launching Kodiak Cakes into the snacking space.

Kodiak Cakes