Case Study: Oliver Winery achieves 811% ROAS with Goodway Group and DIGITS Walmart DSP

Oliver Winery achieves 811% ROAS with Goodway Group and DIGITS Walmart DSP

Oliver Winery, one of the largest wineries in the U.S., sought to expand its retail footprint and reach Walmart shoppers while maintaining its high sales performance. The challenge was to prove the business impact of the Walmart DSP, a new and strategic programmatic retail media channel. Goodway Group partnered with the omnichannel retail media agency DIGITS to help navigate this new capability.

Goodway Group provided hands-on support and education to DIGITS, which activated a small pilot campaign on the Walmart DSP. The solution included a custom audience strategy and a ROAS-oriented measurement plan. The pilot was a major success, driving an 811% return on ad spend and attracting 26% new customers to the Oliver Winery brand. This measurable impact prompted a budget expansion into another retail platform and inspired long-term retail media strategy discussions with the client.

Oliver Winery