Case Study: Foster Farms achieves significant sales growth and brand lift with Goodway Group

Foster Farms achieves significant sales growth and brand lift with Goodway Group

The customer, Foster Farms, faced the challenge of promoting its Take-Out Crispy Chicken Wings & Tenders during supply chain shortages. The goal was to maintain brand awareness without driving demand so high that it would result in out-of-stock issues. Goodway Group was engaged to help navigate this complex marketing scenario.

Goodway Group implemented a hyper-focused omnichannel strategy across paid, owned, and earned media. This approach included competitive conquesting and targeted advertising across video, display, and social channels. The campaign resulted in double-digit lifts in key brand metrics like awareness and purchase intent, directly leading to the product outperforming its competitors.

Foster Farms