Case Study: National Fitness Center achieves 89% matched conversion insight with Goodway Group’s Meta Advanced Analytics

National Fitness Center achieves 89% matched conversion insight with Goodway Group’s Meta Advanced Analytics

The National Fitness Center faced a challenge in attributing the impact of its digital ad spend, as most memberships required an in-person sign-up. This made it impossible to connect online marketing efforts to offline conversions or to optimize campaigns effectively.

Goodway Group implemented a solution using Meta’s Advanced Analytics tool. By matching the fitness center’s CRM data with Meta’s people IDs, Goodway’s analysts provided unprecedented insight. The results showed that 89% of new members were matched to a digital campaign, and users exposed to both prospecting and retargeting ads signed up at a rate 10 times higher than those who saw prospecting ads alone.

National Fitness Center