Case Study: a national healthcare brand achieves 132%+ more scheduled appointments with Goodway Group’s Reels-optimized creative

A national healthcare brand achieves 132%+ more scheduled appointments with Goodway Group’s Reels-optimized creative

Goodway Group helped a national healthcare brand that was struggling with its social media performance. The brand had been repurposing existing video creative for Meta Reels, but this content was not tailored to the platform's fast-paced, vertical format, which limited engagement and conversion rates. The challenge was to strengthen performance without altering the brand's core messaging.

The solution involved a collaborative Reels Creative Workshop with Meta, where Goodway Group developed new, platform-optimized ads featuring shorter cuts and front-loaded hooks. They executed a controlled A/B test that statistically validated the new approach. The results from Goodway Group's strategy were significant, yielding a 132% increase in scheduled appointments and a 58% decrease in cost per acquisition, with the lift confirmed at a 95% confidence level.