Case Study: Fleet Feet achieves stronger ROAS and full-funnel growth with Goodway Group

Fleet Feet achieves stronger ROAS and full-funnel growth with Goodway Group

Fleet Feet, a running shoe and apparel retailer, faced the challenge of growing its brand while generating sales for over twenty co-op partners, all while shifting its advertising focus from traditional offline channels to the online space where 65% of its budget was allocated. They needed a strategy to enhance brand visibility, drive both online and in-store sales, and secure a strong return on ad spend (ROAS).

Goodway Group implemented a full-funnel strategy to address this, developing broad top-of-funnel campaigns for brand awareness and lower-funnel campaigns customized for each co-op partner. Their solution combined online reach with retail appeal to drive qualified traffic for purchases. The results were significant, with Goodway Group achieving an 80% ROAS—far exceeding the goal—and a ROAS double the industry benchmark. The strategy successfully attracted new co-op partners and increased investments from existing ones.

Fleet Feet