Case Study: RWJBarnabas Health achieves 70% more patient leads with Goodway Group

RWJBarnabas Health achieves 70% more patient leads with Goodway Group

RWJBarnabas Health was facing a challenge as consumers hesitated to contact healthcare providers during the COVID-19 pandemic, causing a decline in online form submissions and calls. Their goal was to generate high-value patient leads for specialties like orthopedics and cancer to increase treatments. They partnered with Goodway Group to address this.

Goodway Group deployed a multichannel programmatic advertising strategy using search engine marketing, display, and social campaigns to target new patients and caregivers. This solution drove a 70% increase in patient leads in 2021 with only a 26% budget increase, resulting in the most leads the health system had ever received in a single year.

RWJBarnabas Health