Case Study: Bernstein-Rein drives more store visits with Goodway Group's digital foot traffic insights

Bernstein-Rein drives more store visits with Goodway Group's digital foot traffic insights

The agency Bernstein-Rein faced a challenge with its QSR client, which needed to understand how its digital marketing efforts drove customers into physical stores. With online transaction tracking unavailable and offline sales analysis being costly, Bernstein-Rein partnered with Goodway Group, utilizing its analytics and measurement services to gain clarity on which channels and promotions were most effective.

Goodway Group implemented a solution using Foursquare foot traffic data to analyze the performance of various digital campaigns over three months. The results revealed that display campaigns were highly effective, with 72% achieving a cost per visit of $0.02 or less and driving 44% of all measured visits. Goodway's analysis also found that video messaging provided a significant lift for general promotions and was most effective for promoting items on the client's app, enabling Bernstein-Rein to optimize its client's ad spend for maximum return on investment.

Bernstein-Rein