Case Study: TACORI achieves a 282% increase in high-value actions with Goodway Group

TACORI achieves a 282% increase in high-value actions with Goodway Group

Tacori, a luxury jewelry brand, aimed to improve online conversion rates and cost efficiency by better distinguishing between casual website visitors and serious, in-market shoppers. The challenge was to identify high-intent users before launching a targeted paid social campaign on Instagram and Facebook.

To address this, Goodway Group analyzed 18 months of behavioral data to establish audience targeting. They then implemented a social media strategy that augmented machine learning by improving signal quality, using mobile-first creative, and reducing targeting complexity. This solution, executed by Goodway Group, drove a 282% increase in high-value actions and a 449% growth in conversion rate, while also decreasing cost per search by 96%.

TACORI