Case Study: Communities Foundation of Texas raises $68M+ for North Texas Giving Day with Goodway Group

Communities Foundation of Texas raises $68M+ for North Texas Giving Day with Goodway Group

Communities Foundation of Texas (CFT) partnered with Goodway Group and their agency of record, The Barber Shop Marketing, to boost awareness and donations for its North Texas Giving Day initiative. The challenge was to support this annual charity drive, the largest community-wide giving event in the U.S., which directs 100% of donations to thousands of local nonprofits across North Texas.

Goodway implemented a high-level, multichannel digital advertising campaign using The Trade Desk, focusing on audio, video, and display. The strategy involved precise ad groups and targeting parameters based on previous campaign data and audience research. This solution drove tremendous results: CFT raised over $68 million, which was $6 million more than the previous year, directly impacting over 3,200 charities. The campaign also generated over 100,000 activities to the donation website.