Case Study: TACORI doubles conversions and cuts CPA by 65% with Goodway Group's RealValue®

TACORI doubles conversions and cuts CPA by 65% with Goodway Group's RealValue®

Tacori, a luxury jeweler, expressed interest in finding novel ways to maximize its paid media investment. This challenge aligned with Goodway Group's recent enhancement of its RealValue® algorithmic suite, which was designed to purchase high-value ad inventory efficiently. Goodway partnered with Tacori to test this new technology's ability to generate a better return on investment.

Goodway Group implemented a new combinatorial inventory algorithm that evaluated user impressions to create a tiered bidding strategy, prioritizing the highest-value auctions. In a two-week test, the solution successfully won more high-performing impressions for Tacori. The results were a significant 2x increase in the client's conversion rate and a 65% decrease in its cost per action.

TACORI