Case Study: one QSR brand boosts conversions and app downloads with Goodway Group and Meta Advantage+ Shopping Campaigns

One QSR brand boosts conversions and app downloads with Goodway Group and Meta Advantage+ Shopping Campaigns

A QSR brand aimed to improve its digital marketing effectiveness with a primary goal of driving more in-store visits and increasing app downloads. The brand partnered with Goodway Group to leverage Meta’s latest advertising tools and maximize its campaign performance and return on investment.

Goodway Group implemented a two-pronged solution using Meta’s Advantage+ Shopping Campaigns (ASC) for automated optimization and the Conversions API (CAPI) for enhanced data tracking. This strategy yielded significant results for the QSR brand in just one month, including a 119% increase in "Find Location" conversions, a 26% boost in app downloads, and a 53% overall increase in total conversions.