Case Study: a leading nonprofit health system grows applicant volume with Goodway Group

A leading nonprofit health system grows applicant volume with Goodway Group

A leading nonprofit health system faced a critical challenge in filling crucial healthcare roles, including nurses and medical assistants, due to a national workforce shortage and stagnant applicant traffic. They partnered with Goodway Group to reignite job seeker awareness and grow their pool of candidates.

Goodway Group implemented a refined digital strategy featuring job-specific paid search and social campaigns, optimized channel mix, and targeted messaging. This solution drove a 68% increase in new candidates and a 65% rise in career site traffic, successfully attracting top talent despite a decrease in available roles.