Case Study: Honey Dew boosts store visits with Goodway Group and GroundTruth

Honey Dew boosts store visits with Goodway Group and GroundTruth

Honey Dew, a New England coffee and donut shop chain, wanted to run a holiday buy-one, get-one campaign to drive store visits. The challenge was finding a media platform capable of running CTV and display ads with precise store-level tracking, all without requiring high impression minimums. They turned to their digital media execution partner, Goodway Group, and their media agency for a solution.

Goodway Group implemented a campaign using the GroundTruth platform, leveraging its location-based and behavioral targeting. They ran 15-second CTV ads with QR codes alongside a multi-channel digital strategy. The results were highly successful, yielding a 96% video completion rate and driving over 600 store visits at a rate three times higher than the industry benchmark. Based on this performance, Goodway Group continues to use this approach for the client's campaigns.

Honey Dew