Case Study: U.S. Zoo Boosts Ticket Sales and Revenue with Goodway Group

U.S. Zoo Boosts Ticket Sales and Revenue with Goodway Group

A U.S. zoo, a global nonprofit, sought to increase visitor numbers during peak tourism months and raise awareness for its annual benefit event. The zoo turned to its agency of record and vendor Goodway Group for support in developing a paid media strategy to meet this challenge.

Goodway implemented a multichannel paid media strategy utilizing display, search, Meta, and YouTube ads. This approach resulted in a significant revenue increase of 42% over the summer months, generating $2.43 million from SEM and Performance Max campaigns. The strategy also achieved an impressive $55.94 return on ad spend for Goodway's client.