Case Study: Subaru of America achieves up to 282% conversion lift with Goodway Group audio campaigns

Subaru of America achieves up to 282% conversion lift with Goodway Group audio campaigns

Subaru of America wanted to determine if adding streaming audio to their existing marketing campaigns would significantly increase conversion rates, as consumer listening habits shifted to digital platforms. They partnered with Goodway Group to measure the impact of this tactic.

Goodway Group's data science teams created a lift measurement solution to analyze the campaign's performance. The results showed that adding audio to multichannel campaigns was highly effective for Subaru retailers, driving conversion increases of up to 282% when audio was paired with display advertising.

Subaru of America