Case Study: Strategic America saves time and money with Goodway Group

Strategic America saves time and money with Goodway Group

Strategic America, an agency of record for a dealer program, faced a time-consuming challenge. Their media buyers were spending significant hours each week manually processing campaign requests from hundreds of dealers and collaborating with their programmatic media partner, Goodway Group, to create individual media plans.

Goodway Group built a user-friendly planning tool within Sigma that automated the process by isolating key campaign variables. This solution provided Strategic America with instant data and inventory feedback, cutting request handling to under 24 hours. The tool saved the agency 1,500 hours and $240 million annually, streamlined workflows, and helped pass cost savings on to their dealer clients.

Strategic America