Case Study: a challenger fitness brand achieves 19:1 ROAS with Goodway Group

A challenger fitness brand achieves 19:1 ROAS with Goodway Group

The challenger fitness brand partnered with Goodway Group to build awareness and drive sales for its launch in a new market during the competitive Black Friday and Cyber Monday period. Their challenge was to expand their advertising beyond their usual search and social channels into programmatic channels like display, video, CTV, and OTT in order to reach new audiences and increase sales.

Goodway implemented a multi-channel campaign that initially focused on prospecting for brand awareness before shifting its primary effort to retargeting and display to drive conversions during the sale. The strategy leveraged targeting such as CRM data and geo-fencing. The results far exceeded goals, with the campaign achieving a 19:1 ROAS, outperforming sales projections by 388%, and increasing the average order value by 35%.