Case Study: Stella Rosa achieves incremental grocery basket growth with Goodway Group

Stella Rosa achieves incremental grocery basket growth with Goodway Group

Stella Rosa partnered with Goodway Group to address its challenge of strengthening year-round engagement and increasing its purchase frequency among Walmart shoppers. The brand's goal was to become a regular part of the weekly grocery basket and build lasting loyalty without changing its core identity.

Goodway Group implemented a full-funnel offsite activation strategy powered by Walmart's first-party commerce intelligence. By leveraging retail data to build high-intent audiences and optimize in real time, Goodway Group delivered significant results for Stella Rosa, including a 20.58X return in attributed sales and an incremental sales increase of over four times the media investment. Furthermore, 56% of conversions came from new customers, successfully embedding the brand into shoppers' regular routines.