Case Study: a regional nonprofit integrated health system boosts women’s health awareness with Goodway Group

A regional nonprofit integrated health system boosts women’s health awareness with Goodway Group

a regional nonprofit integrated health system faced stiff competition and a lack of awareness for its women's health services. To address this challenge, they partnered with vendor Goodway Group to develop an innovative influencer marketing strategy aimed at improving brand perception.

Goodway Group implemented an organic and paid social campaign using local influencers on Instagram and TikTok to promote key health services. This strategy drove over 23,000 new website visitors and 462,000 social media engagements, resulting in a significant 23.33% higher engaged session rate and greatly increased brand awareness for the health system.