Case Study: Rooster supercharges reporting and saves time with Goodway Group

Rooster supercharges reporting and saves time with Goodway Group

Rooster, an agricultural creative agency, faced significant challenges with its third-party reporting solution, which incurred high fees, offered limited data connectivity, and required manual labor from staff. This negatively impacted the timeliness of their client reports and diverted resources from campaign management. Seeking a more robust and cost-effective alternative, Rooster partnered with vendor Goodway Group for a custom reporting solution.

Goodway Group's data science and analytics team built a seamless, real-time reporting dashboard that integrated all of Rooster's data sources, including media platforms and first-party data. This solution eliminated extra fees and automated reporting, saving an estimated two full-time equivalent (FTE) employees in costs and reducing the time to generate a client report from five hours to just one. The result allowed Rooster to deliver a superior service, invest more in media, and easily onboard new clients.