Case Study: a large healthcare system boosts patient encounters and revenue with Goodway Group's programmatic advertising

A large healthcare system boosts patient encounters and revenue with Goodway Group's programmatic advertising

A large healthcare system faced the challenge of needing to increase patient leads, encounters, and revenue across multiple specialties while improving cost efficiency in a competitive market. They partnered with Goodway Group, which utilized its programmatic advertising expertise to address these goals.

Goodway Group implemented a tailored, multichannel strategy that included SEM, display, and social media campaigns. This solution featured AI-driven optimization, geotargeting, and dynamic ads. The results were impressive, yielding a 145% increase in patient encounters, a 7% growth in leads, and a 17% boost in net patient revenue, significantly impacting the healthcare system's bottom line.