Case Study: TITLE Boxing On-Demand boosts Facebook trial sign-ups with Goodway Group's creative testing

TITLE Boxing On-Demand boosts Facebook trial sign-ups with Goodway Group's creative testing

TITLE Boxing On-Demand wanted to understand which creative messages and imagery would be most effective for its Facebook advertising campaigns to drive trial sign-ups for its online fitness platform. Without an in-house creative team, the client faced a challenge in setting a creative direction, producing assets, and conducting testing. They expanded their partnership with Goodway Group to utilize its creative services.

The Goodway Group team produced and tested multiple social media assets to determine the best-performing combinations. The testing revealed that messages focusing on the consumer experience, namely "No Equipment Needed" and "Classes on Your Own Time," were the most effective. Goodway Group's strategy provided the insights needed to boost Facebook advertising results and inform key branding decisions.