Case Study: Left Hand Agency grows into retail media with Goodway Group

Left Hand Agency grows into retail media with Goodway Group

Left Hand Agency, an independent agency, faced a significant challenge as its business was heavily dependent on linear television advertising. Industry disruptions and consolidation threatened this model, compelling the agency to diversify into new channels and market verticals to ensure future competitiveness.

Goodway Group became Left Hand Agency's retail media partner, providing strategic education, execution support, and platform access for campaigns on networks like Walmart DSP. This partnership transformed Left Hand's approach, shifting nearly 90% of its business to retail media. This move almost entirely replaced its linear TV revenue, opening the door to new growth, stronger client partnerships, and long-term stability.