Case Study: Kubota Tractor Corporation achieves stronger search performance with Goodway Group

Kubota Tractor Corporation achieves stronger search performance with Goodway Group

Kubota Tractor Corporation faced a multi-pronged marketing challenge, needing to strategically engage its narrow customer segment through lengthy sales cycles for high-priced equipment. As the Digital Agency of Record, Goodway Group was tasked with optimizing search marketing to support the national brand while also creating scalable local programs to elevate individual dealers.

Goodway Group implemented a solution that married national and local search campaign strategies. The team used intelligent data to structure and continuously optimize these campaigns, customizing them for the buying journey. This approach yielded significant results, including an 8% increase in national clickthrough rates, a 68% decrease in local cost-per-click, and a 13% reduction in the national cost per action.

Kubota Tractor Corporation