Case Study: BTR Media boosts seasonal produce sales with Goodway Group

BTR Media boosts seasonal produce sales with Goodway Group

BTR Media, an agency working with a global seasonal produce company, sought to bring additional retail media capabilities in-house in 2024. They needed a flexible partner that could provide greater technology access and expertise to help them support their client and grow their retail client roster.

Goodway Group provided BTR Media with self-service access to The Trade Desk’s retail data marketplace and extensive hands-on training and support. The resulting retail media campaigns for their produce client significantly exceeded performance benchmarks, generating a ROAS of $10 on one network and $3.23 on another, plus over $500,000 in ad-attributed in-store sales. This success led the client to increase its overall budget by over 100% for the following year.